Best Retail Brands
Every year Interbrand release the Best Global Brands of the year. A list of the most influential and ultimately most valuable brands of that year. Back in 2012 Interbrand had branched out into a new category, Best Retail Brands.
Each regional office launches the event in their home city, and if you haven't already gathered Sydney needed an invitation.
We went back to the basics of retail, using the red hot special aesthetic and tone of voice as our platform. A simple idea that stretched across posters, invitations and bags.
Studio – Interbrand
Creative Director – Chris Maclean
– Design development