Visualaz

2014

Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business had grown, and the need for a strong brand identity had become apparent.

 

With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients  

 
Visualaz_StoryBook_03Spreads.jpg
 

Every great story has a beginning, middle and end. 
With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.

 

Team
Studio – RE
Creative Director – Jason Little

Awards
D&AD – In Book – Small Branding
The One Show – Merit
AGDA – Finalist
 

My Role
– Ideation/concept
– Design development
– Brand rollout